Whole Foods and These Other Major Retailers Are Now Accepting Bitcoin

Whole Foods, Nordstrom, and Crate & Barrel can now accept bitcoin and other forms of cryptocurrency at their retail stores. 

Spend Bitcoin at Whole Foods

A shift in this prevailing narrative appears to underway as it was announced today that prominent retailers like Nordstrom, Crate & Barrel and Whole Foods are now able to accept Bitcoin and other forms of cryptocurrency.

This new payment option is enabled by a partnership between the payments startup Flexa and Gemini, the digital currency exchange run by tireless bitcoin advocates Tyler and Cameron Winklevoss.

Tyler Winklevoss notes:

Together, by providing Flexa with trusted custody and infrastructure, we hope to profoundly improve the payment experience; and merchants who are currently subject to overly complex, expensive legacy systems of credit and debit cards stand to benefit significantly.

The solution is based on a nexus between payment terminals to accept mobile payments via the Flexa app. Participating stores include:

Worth noting, all cryptocurrency deposited in…