A consultant is someone who saves his client almost enough to pay his fee.
– Arnold H. Glasow, American author and businessman
If you do a Google search for “blockchain consulting,” it will turn up nearly 50,000 results. A large number of them appear as ads; Google puts paid placements at the top of the page. Therefore, it’s clear that there’s some pretty hot competition in a crowded market.
Blockchain consulting is a very broad term. What does a blockchain consultant actually do? Well, because the term is so vague, we’ve done some digging to try and find out.
What we’ve discovered is that a blockchain consulting firm can perform a wide variety of tasks. Here, we dive into the world of blockchain consultancy to see the kind of value they bring to the space.
1. Marketing and PR
Marketing and PR is by far the most common service offered by blockchain consulting firms. For a blockchain startup, the value of a powerful marketing strategy cannot be underestimated. After all, an ICO or STO depends on attracting enough…