United Arab Emirate property development giant The Emaar Group, the team behind the remarkable Burj Khalifa, is prepared to launch their first ICO later this year. At 825 meters in height, the Burj Khalifa is the world’s tallest building by almost 2oo meters, with the Shanghai Tower in a distant second place. We mention this because the Khalifa is an impressive item in Emaar Group’s CV, one which lends legitimacy to what would otherwise be “just another ICO”.
Emaar hasn’t been exhaustive in its early description of the late-2019 ICO. So far, we know that the token will be launched on the Ethereum blockchain (ERC-20 standard) and it will be used in Emaar properties’ referral and loyalty programs. The program is being launched by Swiss blockchain company Lykke AG. Finally, the ICO will launch in Europe for investors interested in the ongoing Dubai property and wealth boom. Those who buy Ethereum now can hope to take part this winter.
This is likely to affect many different businesses and properties in the Emaar…