Following a number of partnerships this year, FTX Trading Limited announced on Thursday that the company has partnered with the Mercedes-AMG Petronas Formula One Team. According to FTX, the relationship will “span multiple race seasons” and the FTX logo will be “featured prominently” by both cars and drivers.
FTX Teams up With Mercedes F1 in Long Term Partnership for Several Race Seasons
Well known car brands and world-famous race teams have been entering the blockchain and cryptocurrency space in great numbers this year. Whether it be through advertising crypto platforms or NFTs, popular brands and racing teams want to get in on the blockchain industry.
At the end of August, Ferruccio Lamborghini Museum launched NFTs, Porsche jumped into the non-fungible token industry, and Motor Team McLaren stepped into the NFT fray. NASCAR drivers have been sporting crypto advertising and have been asked to be paid in digital currencies as well.