As you can imagine, blockchain projects aren’t just trying to advertise their wares. Some blockchain projects are advertising tools themselves. What lies in the center of both topics is the idea of security and privacy.
And it makes sense. Privacy is currency these days. Facebook ads allow you to laser target users with identifiers as specific as age and your favorite movie. After the Cambridge Analytics scandal, worry over misuse of private data is more prevalent than ever.
Despite this, it’s crypto and blockchain projects that are getting the cold shoulder from advertising agencies. There’s a reason you didn’t get search ads for the 2,284 ICOs in 2018. Last year, the online advertising giants banned crypto and blockchain ads from their platforms.
Google and Facebook stressed it was for user protection. And maybe that’s true. After all, according to one study, 80 percent of ICOs that occurred in 2017 could be considered scams. In fact, the backlash was so strong, both platforms ended up compromising with a…