A survey has determined that advertisers believe the word “blockchain” to have been the most overrated of 2018. This is hardly a surprise as many companies from fields completely unrelated to cryptocurrency claimed to use or test blockchain technology last year with little to show for it.
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Most Overrated Word of 2018
A recently released study for Media Post’s Research Intelligencer, which interviewed 120 marketers and 181 ad agency executives in January 2019, was conducted to find out what words or terms were given too much weight in the advertising industry last year. 26 percent of participants picked “blockchain” as the most overrated word of 2018, giving it the number one spot in the survey.
“Blockchain consumed a…