During a recent meeting hosted by Amazon Web Services in New York, the director of strategic growth at Ripple’s investment arm Xpring, Vanessa Alexandra submitted a report of the firm’s overall strategy. Alexandra stated that the firm is striving to grow the whole blockchain industry as well as improving cross-border payments and use of the XRP, the third largest cryptocurrency by market cap.

She said:

“From an industry standpoint, we believe that there’s going to be multiple ledgers that will be used in different verticals. We don’t think it’s just going to be one to serve them all. So when we take a look at different investments we’d like to make or people we’d like to partner with, we are looking at the infrastructure layer and seeing who also has the alignment of values and view of interoperability.”

Target Audience Matter

Also, while discussing what it takes to achieve the adoption of blockchain and digital currency worldwide, Pestritto stated that marketing strategies should be dependent on if one…

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Source: https://thebitcoinnews.com/ripple-executive-reveals-strategy-to-transform-cross-border-payments-boost-xrp-and-grow-blockchain-ecosystem/