The owner of the New York Stock Exchange, Intercontinental Exchange, stunned many on Wall Street recently with a reported takeover bid for e-commerce marketplace Ebay. Now the group is aggressively trying to push its regulated bitcoin derivatives exchange Bakkt into the retail space with its latest acquisition of a loyalty solutions provider.

Also Read: Bakkt Launches Bitcoin Options in US, Futures in Asia

Bakkt to Acquire Loyalty Points Wallet Provider

Bakkt, the digital assets subsidiary of the parent of the New York Stock Exchange ,  Intercontinental Exchange (NYSE: ICE), has so far focused on providing institutional investors with regulated crypto derivatives instruments such as bitcoin futures and options. Now it’s heading into the retail market. On Wednesday ICE has announced that it has agreed to acquire Bridge2 Solutions, a provider of loyalty solutions, and that following the completion of this transaction, Bakkt will acquire Bridge2 Solutions in turn from its parent company.

The second phase purchase will be made using…

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