The movement to decouple gold from the world economy started in 1971. Now, it returns to the forefront with the “It is Time to Drop Gold” campaign launched by Grayscale.

‘Bitcoin Has Superior Physical Properties’

On May 1, 2019, Grayscale Investments, one of the largest digital currency asset managers, launched a provoking campaign aimed at challenging investors to reconsider their traditional beliefs about gold investing and instead embrace Bitcoin as a superior alternative. In this regard, Barry Silbert, founder and CEO of Digital Currency Group, told MarketWatch,

Bitcoin has superior physical properties and market utility.

Grayscale’s social media ad campaign #DropGold is based on the premise that the yellow metal is obsolete as a store-of-value in the new global digital, economic model.

Specifically, Grayscale describes its campaign as,

#DropGold is our ad campaign which focuses on the emergence of Bitcoin as an…

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