In its bid to allows consumers to verify the authenticity of luxury goods, LVMH has partnered with ConsenSys and Microsoft to develop a DLT platform— AURA.
Using AURA to Track Luxury Goods
The system which was recently unveiled is known as AURA, and it is designed to “serve the entire luxury industry with powerful product tracking and tracing services.”
Goods from the two main branches of the LVMH brand— Louis Vuitton and Christian Dior are already included in the project. More high-end names within the group are expected to get added soon enough.
In the press release made by ConsenSys, it was stated that:
“AURA makes it possible for consumers to access the product history and proof of authenticity of luxury goods — from raw materials to the point of sale, all the way to second-hand markets.”
It was further explained that Aura will provide users with unique information about every product stored on its network. Using the brand’s official app, customers will be able to request a certificate offering details…