Kim Kardashian has been singled out by the U.K.’s Financial Conduct Authority (FCA) for pumping a crypto token that could put investors at risk. With 250 million Instagram followers, the FCA chairman said that Kardashian’s cryptocurrency promotion “may have been the financial promotion with the single biggest audience reach in history.”

Kim Kardashian Promotes Crypto Token That Could Put Investors at Risk, Said Regulator

The chairman of the U.K.’s Financial Conduct Authority (FCA) and the Payment Systems Regulator (PSR), Charles Randell, singled out celebrity Kim Kardashian in a new warning about crypto scams. Kardashian is an American media personality, socialite, model, and businesswoman. She married the pro-bitcoin rapper Kanye West but filed for divorce earlier this year.

In his speech Monday at the Cambridge International Symposium on economic crime, Randell discussed “The risks of token regulation” and the “rules which protect people from investment fraud and scams.”

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