Bitcoinist recently had the opportunity to catch up with Adam Todd, Founder & CEO of Digitex Futures, to discuss his project’s waiting list, the exchange’s hybrid model, and various other topics. Here’s what he had to say.
How did you manage to get 1.5 million people lining up in your waiting list?
Well, it’s just a really great product that sells itself! Who doesn’t want commission-free trading? No, seriously, of course, it’s one thing to have a great product, but another to make sure that people hear about it. I won’t lie, we have a really excellent marketing team at Digitex! We started the waitlist campaign back in August, so it has had quite some time to build up such high numbers.
We used viral marketing and incentivized users through a waitlist competition. Users had to sign up and get a referral code and then pass that on to their trader friends. The more referrals that they made, the higher they went up in the queue. The top 10 winners each get 10K DGTX and the top 5,000 get 1000 DGTX airdropped into their…