In the conservative world of professional sports, one thing that has constantly been evolving and changing has been the relationship between sports organisations – clubs and governing bodies – and fans.
It’s telling that the area where sports have benefited the most from technological advancements has been the relationship with the fans. Yes, the development of new racquets has improved the quality of tennis matches, but is that comparable to the impact that televising events has had on the sport? Better equipment and modern training methods have allowed athletes to perform better on the football pitch, but is that really more important than social media giving clubs the ability to engage with a truly global audience?
ICOs and fan engagement
In theory all of those things should be important, but in reality, sports are such a…