Another way website owners can make more income aside from traffic is by advertising on their websites. But third-party advertisers require a percentage of the profit for their services. However, there is a way to make the most of advertising by using blockchain.
Seeing as the supply chain of digital advertising is quite complex, blockchain technology can improve efficiency and reliability.
Blockchains enable two or more completely anonymous to partake in various transactions without having to pay high fees.
Regarding the costs blockchain can save, Ethereum founder Vitalik Buterin said:
“There is a lot of intermediaries that end up charging 20-30% and if the concept of decentralization takes off and does well then those are also going to decline to near zero.”
In the case of blockchain advertising, this technology has the possibility of connecting advertisers and publishers in a more efficient manner. Since the digital ledger automatically connects advertisers and publishers, the cost for the intermediary service is low…