Welcome to SXSW
Every spring, downtown Austin transforms into blocks upon blocks of in-your-face branding, interactive activities, and venues supplying endless amounts of food and alcohol. Walking downtown, you can hardly move ten feet without watching some demo or getting handed a crisp libation (Editor’s note: or nearly getting clipped by a scooter.) For those of you unsure, I’m referring to South by Southwest (SXSW), a ten-day showcase of some of the best speakers, music, film, and technology that the year has to offer.
It’s difficult to write an accurate description of SXSW, or what some casually refer to as South By. It contains bars/restaurants converted into branded experiences, musical acts scattered around town, film premieres, and hundreds of well-known speakers presenting on today’s hottest topics.
Of course, any technology event worth its salt would feel empty without one of the most influential innovations of this decade: blockchain….