Initial coin offerings haven’t died: they’ve simply rebranded as initial exchange offerings (IEOs). From Huobi to Okex and Bitmax to Bittrex, the number of crypto exchanges hosting token sales has proliferated. In a week where Kucoin has entered the ring with its Spotlight platform, we take a deep dive into IEOs: the good, the bad, and everything in between.
Also read: Bitcoinmap.cash Helps You Find Places to Spend BCH
ICO Becomes IEO
IEOs have been a hot topic this year, with the success of Binance Launchpad causing FOMO among traders, elevating the price of BNB to new highs, and spurring other exchanges into devising their own token sale platforms. In less than two months, the crypto space has gone from having one IEO platform to six. Binance Launchpad now faces competition from Bittrex IEO, Bitmax Launchpad, Huobi Prime, Kucoin Spotlight, Bgogo Apollo, OK Jumpstart, Probit Launchpad, and Exmarkets Launchpad.
The integrated exchange and token launch system popularized by Binance offers clear benefits to stakeholders…