A group of 50+ marketers, designers and communications professionals have grouped together to form the Ethereum Marketing DAO. Their aim is to communicate the cryptocurrency’s vision and value propositions and to grow Ethereum as a brand.
But should decentralized assets like Ethereum be relying on marketing campaigns to grow their brands? Has this become a necessity in the currently overcrowded crypto-landscape?
So Tell Me About This Ethereum Of Which You Speak
Ethereum is the second-largest cryptocurrency by market cap. It has achieved this, largely without any co-ordinated marketing strategy, as the Ethereum Foundation focusses on the technology and infrastructure. This would be nothing short of incredible in any other industry, even considering its ‘first-mover advantage’.
Now though, the cryptocurrency market is a different…