BRD’s Adam Traidman on New Products, Crypto Adoption, and Banking the Unbanked Into 2020
Breadwallet, later known as Bread, and now just as BRD, was the first crypto wallet in the App Store in 2014. Its non-custodial, open source and user-friendly nature saw it become very popular, now with nearly 3 million users worldwide. CEO Adam Traidman took some time to field questions from news.Bitcoin.com this week, detailing BRD’s upcoming first enterprise blockchain product launch, the importance of branding, and the function of usability and regulation in bringing crypto to the world.
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News.Bitcoin.com (BC): BRD has come a long way since its beginnings six years ago, now with support for multiple cryptos, a BRD token, coin swapping, holiday giveaways and more. Is there anything new in the works for 2020 you can tell us about?
Adam Traidman (AT): BRD (better known as Breadwallet to most consumers) has indeed thrived and survived multiple market cycles in the crypto industry since being the first-ever crypto wallet in the App Store back in 2014. The initial…