Vatom-powered development platform BLOCKv have partnered with ice cream company Ben & Jerry’s to celebrate the company’s 10th birthday in Australia, and host a virtual ice cream hunt.
7th December, Zug, Switzerland – In an effort to deliver a new and exciting experience for Ben & Jerry’s fans in Asia-Pacific, BLOCKv and Ben & Jerry’s have joined forces to create an Augmented Reality, Vatom-powered ice cream hunt experience that will kickstart in Australia as part of its 10th birthday celebration. Fans of the beloved ice cream can enjoy hunting for thousands of Vatom prizes across Australia and in some parts of New Zealand. Participants can then exchange those Vatoms for free cones and treats, plus a chance to win a year’s supply of Ben & Jerry’s ice cream at participating stores.
Ben & Jerry’s Birthday Hunt campaign utilises BLOCKv’s Blockchain enabled digital objects technology, Vatoms (powered by its cryptocurrency “V” [VEE]) to create an interactive AR experience. From 29th November to 22nd December,…