The number of bitcoin ads appearing in major newspapers is growing. The front page of Apple Daily, a major newspaper in Hong Kong, featured a “Bitcoin will never ditch you” ad this week. Bitcoin ads also recently appeared in leading Indian newspaper The Economic Times, the Financial Times, as well as on TV.
Bitcoin Ads in Major Newspapers
Bitcoin appeared on the entire front page of the Apple Daily newspaper in Hong Kong on Monday. Apple Daily was founded in 1995 by media tycoon Jimmy Lai, who was arrested on Aug. 10 by the Hong Kong police on charges of violating the new controversial national security law imposed by Beijing. A Reuters Institute poll conducted last year shows that Apple Daily and its news website were the second-most used in Hong Kong. Lai also founded popular Asian clothing retailer Giordano and Hong Kong-listed media company Next Digital.
Apple Daily’s bitcoin ad is partly in Chinese and English. The first English sentence featured across the top section of the front page reads, “Bitcoin will never ditch you,”…