Is it better to hoard gold or Bitcoin? The cryptocurrency company Grayscale is making the case for Bitcoin with an unprecedented multi-million dollar marketing campaign that includes a year of national TV commercials.

The campaign, which is called “Drop Gold” and kicked off on Wednesday, features a 39-second commercial that shows a man and woman who race frantically around a financial district while people around them are weighed down by bulky gold.

“Why did you invest in gold?” the ad asks. “Are you investing in the past?”

According to Grayscale, the ad (which you can watch below) will run all year on broadcast and cable networks and on streaming services like Hulu. The company will also be advertising heavily on social media sites.

All of this amounts to a…

Click to continue reading on…