Talk about a custody battle. A slew of startups and established financial giants are vying to become the trusted vault for cryptocurrency investors’ wealth, a potentially lucrative business that could greatly boost the market for digital assets.

A glimpse of the fight: After months of rumors, Coinbase officially acquired Xapo, the cryptocurrency custody business known for hoarding Bitcoin in a Swiss mountain. My colleague Jeff Roberts broke news of the $55 million deal last week. Apparently, Coinbase outbid Fidelity, the decades-old financial giant, which has lately been busy getting its own cryptocurrency custody business off the ground.

At least one competitor saw fit to tamp down Coinbase’s triumph. BitGo, an early cryptocurrency custody provider, claimed in a blog post that it has been receiving calls from Xapo customers who are worried about the transfer. “The clients calling us are concerned about the safety of their digital assets,” BitGo wrote. No doubt eyeing a sales opportunity, the firm said it would offer “qualifying…

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Source: https://fortune.com/2019/08/19/a-cryptocurrency-custody-battle-is-a-brewing-the-ledger/